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Vision Zero campaign: How many road deaths are acceptable?
Last Updated on September 14, 2017
Montreal Gazette (MONTREAL, QUEBEC)
Hoping to one day eliminate road deaths in the city, Montreal has launched a publicity campaign with a pointed question: what would be an acceptable number of road deaths in your family?
In a vox-pop-type video ad, Montrealers are first asked how many road deaths would be acceptable, then asked how many family members they would be willing to lose.
One hundred or 1,000 would be acceptable overall, some respondents said, but all answered zero when asked about family members.