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Canadian Road Safety News Digest
Canadians complacent about drinking and driving: Poll
Last Updated on January 8, 2015
Canada Newswire (OTTAWA, ONTARIO)
A new Road Safety Monitor (RSM) poll conducted by the Traffic Injury Research Foundation (TIRF) and sponsored by Beer Canada and the Toyota Canada Foundation reveals that the percentage of respondents who regard drinking and driving as a major road safety concern has consistently decreased from a high of 88.0% in 2006 to 73.1% in 2014. The public opinion poll conducted in October and November 2014 investigated the attitudes, behaviours and actions of Canadians in relation to drinking and driving as well as trends.
"One theory for this decline is the increase in competing priorities during the past few years around other high profile road safety issues such as distracted driving, drugged driving, and young drivers," explains Dr. Ward Vanlaar, TIRF Vice President Research. "While other road safety messages are typically promoted year-round, Canadians may perceive drinking and driving as an issue that more often occurs around the holiday season."