Research Papers (2009 – 2013)
Filename | Bussiere.pdf |
Filesize | 159.44 KB |
Version | 1 |
Date added | May 8, 2014 |
Downloaded | 2 times |
Category | 2010 CMRSC XX Niagara |
Tags | Session 2C |
Author/Auteur | Dave Bussière, Vincent E. Georgie, Beth Bruce and Anne W. Snowdon |
Abstract
This paper investigates the adoption of attitudinal and behavioural changes in consumers via the influence of their social networks and the perceived risk in adopting/not-adopting the health care message being presented. This was tested in the context of booster seat use in families aged 4-9. A sample of 1,092 parents/caregivers was used. This paper’s findings report on the importance of the interaction of messaging in perceived health risk and social networks.
Dave Bussière, Vincent E. Georgie, Beth Bruce and Anne W. Snowdon