RoadsafetyBC is launching this fall’s #BuckleUpBC social media campaign!
This bi-annual seatbelt safety campaign aims to spread awareness about the life-saving importance of proper seatbelt use, and to encourage parents, caregivers and all British Columbians to always use seatbelts. The campaign will run from September 26 – October 7. It will support and will be run alongside similar occupant restraint campaigns which follow the Provincial Traffic Enforcement Calendar.
In B.C. from 2017 to 2021, approximately one-in-five driver fatalities (19%) were not wearing a seatbelt at the time of a crash. According to Tranport Canada, properly wearing your seatbelt reduces the risk of serious motor vehicle-related injuries by 52%, and fatalities by 47%.
Please find the BuckleUpBC social media campaign package here: BuckleUpBC social media package - fall 2022