Research Papers

Using rewards to influence driving behaviour: A field operational trial

Filename Battista.pdf
Filesize 336 KB
Version 1
Date added June 6, 2010
Downloaded 4 times/fois
Category 2010 CMRSC XX Niagara
Tags Session 1B
Author/Auteur Vittoria Battista, Peter Burns, Gordon Taylor


Speeding and tailgating, or following too closely, contribute to a significant number of collisions and congestion in Canada. A four-month field operational trial was undertaken in Winnipeg to investigate the impact of influencing driving speed choice and behaviour through a reward-based process rather than the usual enforcement/punishment-based practice. The two safe driving behaviour characteristics that were rewarded were not exceeding the speed limit and maintaining an appropriate following distance to the vehicle in front. These two criteria were measured continuously through the use of Global Positioning System/Geographic Information System (GPS/GIS) and forward-looking radar. Continuous feedback was provided to the driver by an in-vehicle display. Points are accrued when both criteria are met for a period of 15 seconds. The participant can use the points accumulated to purchase rewards. Results indicate that rewards are effective in influencing driver speed choice, at least in the short term. This is consistent with the results from a similar trial conducted in the Netherlands.

Vittoria Battista, Peter Burns, Gordon Taylor