Research Papers

Think and Drive: A regional Niagara road safety committee strategy

Filename Beyer.pdf
Filesize 211 KB
Version 1
Date added June 6, 2010
Downloaded 1 time/fois
Category 2010 CMRSC XX Niagara
Tags Session 6A
Author/Auteur Linda Beyer

Abstract

Think and Drive is a social marketing, communication, and traffic enforcement road safety initiative implemented by the Regional Niagara Road Safety Committee (RNRSC) as one part of their five-year comprehensive road safety strategy. The initiative was designed to raise awareness, increase knowledge, and influence the attitudes and behaviours of Niagara drivers to assist in the reduction of serious motor vehicle collisions (MVC) on Niagara roads. Think and Drive achieved its objectives using multi-pronged focused communication, community capacity building, and continuous evaluation.

Linda Beyer