Research Papers

The Role of Social Networks and Perceived Risk on Consumer Acceptance of Health Care Messages

Filename Bussiere.pdf
Filesize 159 KB
Version 1
Date added June 6, 2010
Downloaded 1 time/fois
Category 2010 CMRSC XX Niagara
Tags Session 2C
Author/Auteur Dave Bussière, Vincent E. Georgie, Beth Bruce and Anne W. Snowdon

Abstract

This paper investigates the adoption of attitudinal and behavioural changes in consumers via the influence of their social networks and the perceived risk in adopting/not-adopting the health care message being presented. This was tested in the context of booster seat use in families aged 4-9. A sample of 1,092 parents/caregivers was used. This paper’s findings report on the importance of the interaction of messaging in perceived health risk and social networks.

  Dave Bussière, Vincent E. Georgie, Beth Bruce and Anne W. Snowdon