Research Papers

Older drivers' opinions of criteria that inform the cars they buy: A focus group study

Filename FINAL-PAPER-94.doc
Filesize 135 KB
Version 1
Date added June 10, 2012
Downloaded 3 times/fois
Category 2012 CMRSC XXII Banff
Tags Session 5C
Author/Auteur Brenda Vrkljan, Michelle Porter, Jenny Zhan, Jan Miller Polgar

Abstract

Drivers aged 70 years and older have the highest risk of collision, injury, and fatality rates comparable only to drivers aged 16 to 24 years when distance driven is considered. Ultimately, the type of vehicle purchased and safety-related features are important to consider when it comes to risk outcomes. The purpose of our study was to examine the opinions of older drivers with regard to factors that inform their car buying decisions. Focus groups (n = 32) were conducted among drivers of both genders aged 70-90 in Ontario and Manitoba. Questions focused on participants' perceptions of features related to vehicle design as well as the resources they use when making a vehicle purchase. Themes were divided into two main categories: 1) Perceptions of safety-related design features and; 2) Key resources that influence vehicle purchase. Results from this study will be used in the development of a vehicle design rating system (VDRS) to assist older drivers when determining their vehicle purchase. This research is part of the Candrive Research Network (www.candrive.ca).

Brenda Vrkljan, Michelle Porter, Jenny Zhan, Jan Miller Polgar