Research Papers

Brain on Board: A Vehicle Education Program

Filename 24.pdf
Filesize 62 KB
Version 1
Date added May 26, 2013
Downloaded 2 times/fois
Category 2013 CMRSC XXIII Montréal
Tags Session 7A
Author/Auteur Robyn Robertson, Heather McAteer, Ward Vanlaar, Kyla Marcoux


Improvements in vehicle safety technology have laid the foundation for unprecedented gains in road safety. However, amid the advances in technological innovations, drivers risk falling behind in terms of familiarity with these new safety features. As a result, drivers may not be aware of how to best combine the availability of these new technologies with safe driving behaviours in order to maximize the safety benefits. The Traffic Injury Research Foundation (TIRF) conducted a nation-wide opinion poll on vehicle safety features that revealed that the majority of drivers are unfamiliar with many newer safety features. The survey also revealed that a portion of drivers would be more likely to modify their driving behaviours in response to advances in vehicle safety. This suggests that some amount of negative behavioural adaption may limit the overall safety benefits of vehicle safety features. To remedy both issues, TIRF developed a national public education program designed to familiarize drivers with new safety features and safe driving practices to maximize their benefits. The program, called “Brain on Board”, emphasizes the importance of knowledge about the function, capabilities and limitations of new safety features, and of drivers taking an active role in ensuring that their behaviours on the road are not in fact undermining the performance of these features. Results from the nation-wide poll will be presented, which had the novel focus of the intersection between the willingness to engage in unsafe driver behaviours and general beliefs about safety features.

Robyn Robertson, Heather McAteer, Ward Vanlaar, Kyla Marcoux