2021 Abstracts – Policy & Practice Stream

January 19, 2021   |   Categories:

2021 Policy and Practice Abstracts/Papers

Title of Abstract

Take Back Our Roads – Safe x Connected Cities Accelerator 2020 – 1st cohort


Road Safety – is an issue that affects everyone – we are all drivers, passengers, pedestrians, cyclists.

Each year in Canada, over 156,000 people are killed or injured on our roads and road-related injuries remain the number one cause of death for Canadian children under the age of 14.

With auto claims accounting for 54% of Aviva’s total claims costs - $1.4 billion in payouts each year. We have the data, insights, and resources to make change.

In 2019, Aviva launched Take Back Our Roads – our social impact platform, which aims to make Canadian roads and school zones safer for everyone and reduce the number of fatalities and serious injuries we see.

It’s through Take Back Our Roads that we’ve partnered with Highline Beta, a startup co-creation venture company, to bring innovation in road safety across Canada. Together, we launched The Safe X Connected Cities accelerator program - visit this link to learn more: https://www.aviva.ca/en/press-releases/2020/highline-beta-aviva-canada-announce-safe-x-connected-cities-accelerator-startups.

Through this accelerator program we identify, recruit, and help to scale innovative startups that have proven potential to improve road safety through advanced technologies and products. This program is focused on making meaningful change to the physical world around us – change that can’t be ignored.


At a high-level, we’re trying to achieve a reduction in injuries and deaths on Canadian roads.

Through this accelerator program we seek to build capacity in existing organizations, by scaling their products and providing them with new opportunities. In 2020, we launched pilots with our first cohort of startups. To learn more visit: https://takebackourroads.ca/en/success-stories/welcome-to-the-safe-x-connected-cities-accelerator-program/

1. MicroTraffic is a Winnipeg based startup– that uses artificial intelligence to review and assess intersection camera footage for near-miss collisions.

2. The second startup is PreAct. They’ve developed sensor technology for vehicles from existing military technology. PreAct’s sensors will provide more to time to deploy safety mechanisms and reduce injuries in the event of a collision.

3. The third startup we’re working with is LifeSaver Mobile. This startup has developed an anti-distracted driving mobile app.

1. MicroTraffic

With MicroTraffic, in August 2020 we launched a national grant program to help municipalities improve road safety and promote safe driving at dangerous intersections.

The five municipalities selected for the grant program include Calgary, Halifax, Hamilton, Toronto, and Vancouver - 10 intersections within each city were analyzed, except for Vancouver where MicroTraffic analyzed 22 intersections involving bike lanes.

MicroTraffic is now working on a diagnostic report for each municipality – due in April. Each municipality will then review the recommendations and move forward on an implementation plan.

Furthermore, Aviva has committed to fund a post assessment to measure the impact of any built infrastructure changes (by January 31, 2023) at the studied intersections.

Creating safer intersections that are included in this pilot is the goal. To read the fulsome list of intersections visit: https://takebackourroads.ca/en/resources/microtraffic-grant/

This pilot is a great example of how data is being used to bring about real change that cannot be ignored.

2. PreAct

Currently, safety systems in vehicles are only able to detect a collision as it’s happening. PreAct’s sensors provide more time to deploy safety mechanisms and reduce injuries in the event of a collision - allowing more time for air bags to deploy and seatbelts to tighten. PreAct’s tech is currently not approved for use in OEM vehicles.

Through our pilot, PreAct has written a report that highlights the effectiveness of their technology in reducing injuries by 30% in the event of a collision. Crash simulations were carried out using Aviva’s injury claims data.

The hope is that this research paper will serve as a proof of concept for North American auto manufacturers that this company has sensor technology that can make their vehicles safer. Aviva intends to make the findings from this report public soon, with the intent of reaching this audience.

3. LifeSaver Mobile

It is thought that 1 in 5 auto insurance claims is a result of cell phone distracted driving.

LifeSaver’s solution restricts a user from being able to manipulate their cellphone while driving – and specifically, targeted at corporate fleet drivers. It provides a reporting mechanism to both the driver who can access their driving score and to the driver’s employer.

Beginning March 1, we’re piloting for six months the use of the application internally with our Claims Team. We want to see if the application changes people’s behavior and if it is appropriate for use with our commercial fleet clients. We’ll measure success via quantitative data results from the LifeSaver Fleet portal data and qualitative feedback from an internal survey of participants.

This pilot was intended to launch earlier but due to the pandemic we’ve delayed the launch.
We hope to see that the application helps to reduce distracted driving. We also, hope to role this application out to our corporate fleet customers.

Target Group

The program is directed at Canadians in general, and Aviva employees. However, each pilot within the program has a different target audience.

• Municipal governments and road authorities.

• North American auto OEM manufactures

LifeSaver Mobile
• Corporate Fleets


The program has three different pilots each with their own unique activity and deliverables. However, for all three we intend to raise awareness of these pilots via communications and marketing tactics. You can find more on takebackourroads.ca.

1. Intersection analysis through MicroTraffic:
• The five municipalities, mentioned above, received funding to carry out MicroTraffic's intersection risk analysis on ten intersections, or in Vancouver’s case 22 intersections.
• MicroTraffic to deliver a report (in April) on each intersection, which will include recommendations to each municipality as to how they can make their intersections safer.
•Each municipality will then review the diagnostic reports and decide which intersections they will make changes to / develop an implementation plan.
• Aviva will fully fund a post assessment of those intersections where changes are made by January 2023.

2. Sensor Technology with PreAct:
• We provided PreAct with Aviva injury claims data – 3 years (2016-2019) – Accident Benefits Claims, specific to non-catastrophic claims.
• PreAct ran virtual crash simulations using our claims data to understand whether the sensors that PreAct has developed can reduce injuries in collisions. They found a 30% reduction in injury claims.
• With the support of Aviva, PreAct wrote a report, which proves that the sensors make vehicles safer.
• We now intend to make public the findings from the report - targeted at OEM manufacturers and motivate them to use PreAct’s technology in their vehicles.

3. Anti-Distracted Driving with LifeSaver Mobile:
• Beginning March 1, we will be launching a pilot with our Claims team.
• We want to see if the application changes people’s behavior and if it is appropriate for use with our commercial fleet clients.
• Depending on the pilot results we will promote this solution with our Corporate Fleet clients.


What outputs came from this work? These pilots are still underway. We hope the main output is safer roads for Canadians.

How will this information be applied? Described above, under the objectives and activities sections. Updates on these pilots will be available on takebackourroads.ca.

What lessons were learned? N/A at this stage, given the pilots are still underway.

What do you intend to be your final submission? Slide Deck Presentation (e.g. PowerPoint)

What Topic does your paper relate to? Safety Initiatives

Abstract Review

2021 Abstracts - Policy & Practice Reviews

Because you are recommending that the author switch streams, if the majority of reviewers agree, we will be asking the author to re-submit the abstract in the recommended stream. We will then ask you to review the revised abstract. If, however, the majority of the reviewers do not recommend this, we will at that time ask you to review the current abstract. Thank-you.

Review Questions

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