CARSPPRIIn partnership with TIRF
Platinum Sponsor and Official Host: Desjardins

Joint Conference

Speaker Biographies

  • Bruce Appleyard

    Keynote Speaker

    Street Conflict, Power, and Promise: Livability, Health, and Humanity in the Era of Driverless Cars

    Thursday, June 18, 2020
    1:30pm – 2:15pm

    Bruce Appleyard
    Associate Professor, City Planning & Urban Design
    San Diego State University (SDSU) / Université d’État de San Diego

    Dr. Appleyard is an Associate Professor of City Planning and Urban Design at San Diego State University (SDSU) and the Assistant Director of Active Transportation Research (ATR) where he helps people and agencies make more informed decisions about how we live, work, and thrive. Working from the human to regional/ecosystem scale, he is an author of numerous peer-reviewed and professional publications, and is a renowned expert on urban quality, the future of transport, street livability, and design for pedestrians and bicyclists. He also has expertise in coordinating housing, land use, and transport to help places become more sustainable, livable, and equitable. For more, see his online Smart Growth Equity Calculator - a planning support tool (PSTs) designed to help people take action to coordinate transport, housing, and climate action planning.

    He recently served as a Guest Editor for the Special Issue celebrating 25 years of Transit Oriented Development (TOD) in the Journal of Planning Education & Research, and is soon to publish Livable Streets 2.0 about the conflict, power, and promise of our streets.

    In 2006, The Robert Wood Johnson Foundation named Dr. Appleyard, alongside Barack Obama, as one of their Top Ten “Active Living Heroes” for his work helping communities.

    Dr. Appleyard holds a Doctorate (as well as a Masters and Bachelors) from the University of California in the town of Berkeley where he grew up.

  • Alain Areal

    Panel Discussion IV - Automated Vehicles and Vehicular Technologies

    Automated Vehicles: The European Perspective

    Thursday, June 18, 2020
    2:30pm – 3:50pm

    Alain Areal
    Director General
    Portuguese Road Safety Association / Association portugaise de sécurité routière

    Alain Areal is General Manager of the Portuguese Road Safety Association since 2009 and representative in the European Transport Safety Council (ETSC). He is also Vice-President of La Prévention Routière International. He is being involved as manager/consultant and participated in several international and national road safety programs, projects, seminars and conferences in different road safety fields, such as autonomous driving, rehabilitation of traffic offenders, campaigns, training, education, risk factors, research, road safety plans, strategy and management. He has a degree in management.

  • Panel Discussion III – Cannabis and Road Safety – Are We There Yet?

    Cannabis and Driving: prevalence and research needs

    Thursday, June 18, 2020
    8:30am – 9:50am

    Thomas Gordon Brown
    Professor and Director
    McGill University

    Dr. Brown is an Assistant Professor of psychiatry at McGill University, Director of the Addiction Research program at the Douglas Hospital Research Centre, and a clinical psychologist. He conducts randomized controlled trials of innovative substance abuse treatments, intervention program evaluations, as well as experimental investigations of neurobiological and neuropsychological mediators of alcohol-related injury and high-risk traffic behaviour.

  • Panel Discussion II – Developing a Traffic Safety Culture – From the Top Down and Bottom Up

    City of Montreal’s First Vision Zero Strategy

    Wednesday, June 17, 2020
    8:40am – 10:00am

    Éric Alan Caldwell
    City Councillor
    Hochelaga district in the Mercier–Hochelaga– Maisonneuve borough

    Éric Alan Caldwell is a city councillor for the Hochelaga district in the Mercier–Hochelaga–Maisonneuve borough and member of the executive committee of Montréal, in charge of planning, transportation and the Office de consultation publique de Montréal. A committed citizen and proud resident of Mercier--Hochelaga-Maisonneuve, elected since 2013, Mr. Caldwell focused on enhancing the importance of elementary schools in his neighborhood, improving cohabitation between residents and surrounding industries. Today, safety of road users and the creation of convivial and inclusive living environments are at the heart of his political commitment. He is a graduate from l’UQAM in economics and film scriptwriting.

  • Pénélope Daignault

    Panel Discussion I – Communication in Road Safety: How do we Reach Every Road User?

    Using segmentation to better evaluate and communicate in road safety

    Tuesday, June 16, 2020
    9:40am – 11:00am

    Pénélope Daignault
    Full Professor, Information and Communication Department
    Université Laval

    Pénélope Daignault is a full professor in the information and communication department of Université Laval. She holds a Ph.D. and a Master’s in public communication, as well as a B.A. in psychology. Her research is grounded in social marketing, and focuses on the emotional and cognitive effects of social advertising – especially in connection with road safety, on the process of behavioural change resulting from media exposure, on the role of empathy in response to advertising, and on environmental communication. Her research has been published notably in the environmental science magazine VertigO, in the Canadian Journal of Communication and in Pratiques Psychologiques.

    She is a research member of the Groupe de recherche en communication politique (GRCP), the Réseau stratégique de recherche en sécurité routière (RRSR) and the Centre interdisciplinaire de recherche en opérationnalisation du développement durable (CIRROD), based at the École de technologie supérieure (ÉTS).

  • Marco Harrison

    Panel Discussion I – Communication in Road Safety: How do we Reach Every Road User?

    Reaching your target audience with a 360° campaign strategy

    Tuesday, June 16, 2020
    9:40am – 11:00am

    Marco Harrison
    Foundation Director
    CAA-Québec Foundation / Fondation CAA-Québec.

    With wide experience in public safety and in management, Mr. Harrison has been working for nearly 25 years at the Sûreté du Québec, including many years as Chief of the MRC des Appalaches station.

    He is passionate about road safety, and has led awareness-building activities, targeting secondary school graduates, that have been reproduced elsewhere in Québec. He holds a B.A. in public safety and a Master’s in business management. Mr. Harrison continues this prevention and education work in road safety and in ecomobility in the CAA-Québec Foundation.

  • Lunch Speakers - Are Our Workers Safe? A Health and Safety Perspective

    The proliferation of bicycle delivery services and the health and safety concerns of bicycle workers

    Wednesday, June 17, 2020
    12:00pm – 1:20pm

    Ugo Lachapelle

    Ugo Lachapelle is an Associate Professor of mobility and sustainable development in the Department of Urban Studies and Tourism at the University of Quebec in Montreal. His research focuses on individual, policy, built environment, and infrastructure-related factors associated with active transportation and public transit. Motorized travel reductions, improvements in public health and access are central aspects of his research.

  • Anne Lavaud

    Panel Discussion I – Communication in Road Safety: How do we Reach Every Road User?

    Communicating on the field by means of prevention actions

    Tuesday, June 16, 2020
    9:40am – 11:00am

    Anne Lavaud
    General Delegate
    Association Prévention Routière

    A former journalist, Anne Lavaud joined l’Association Prévention Routière in October 2015 in order to assist in the structural changes that the organization must undergo on account of changes in its funding and in the nature of its mission. She thus draws on her wide expertise acquired over the past thirty years in various editorial positions in the press: as a reporter for the magazine Points de vente (wide circulation) and then at CB News (media and marketing), where she held the position of assistant chief editor, before joining the ETAI group to take charge of the editing of several publications, including Formes de Luxe (packaging of luxury products); Informations fleuristes; Plastiques & Caoutchoucs Magazine, and France Graphique. In July 2009, she became chief editor of the weekly magazine l’Argus de l’assurance, and is continuing her career in the Infopro-Digital group, as chief editor of the territorial community hub of Groupe Moniteur.

  • Lunch Speakers - Are Our Workers Safe? A Health and Safety Perspective

    The Cost of Traffic Collisions at Work

    Wednesday, June 17, 2020
    12:00pm – 1:20pm

    Martin Lebeau
    Institut de recherche Robert-Sauvé en santé et en Sécurité du travail (IRSST)

    Martin Lebeau is an economist at the Institut de recherche Robert-Sauvé en santé et en sécurité du travail (IRSST) since December 2008. He holds a bachelor’s degree in Economics from Université de Montréal and a master’s degree in Finance from HEC Montréal. His main mandate at the Institute is to study the economic aspects of occupational health and safety (OHS). His main research themes focus on the costs of occupational injuries and the return on investment in prevention.

  • Patrice Letendre

    Panel Discussion I – Communication in Road Safety: How do we Reach Every Road User?

    Raising awareness on road safety: issues and challenges for Société de l’assurance automobile du Québec

    Tuesday, June 16, 2020
    9:40am – 11:00am

    Patrice Letendre
    Strategic Advisor, Communications and Public Relations Directorate
    Société de l’assurance automobile du Québec (SAAQ)

    Patrice Letendre has been a strategic advisor at the communications and public relations directorate of the Société de l’assurance automobile du Québec since 2004, where he coordinates advertising campaigns, in particular focusing on their strategy, planning, implementation and evaluation. Previously, he worked for nine years as a communications advisor and media spokesperson in the road safety promotion service, where he was responsible for awareness campaigns on various topics (speeding, seatbelts, cellphones, pedestrians, etc.) and for their evaluation. His career at the SAAQ had begun four years earlier as research officer and road safety advisor for the road safety studies and strategies service in the policy and programs directorate. Mr. Letendre holds a Master’s in Business administration (MBA) from Université Laval and a Master’s and a B.A. in geography from l’Université de Sherbrooke.

  • Keynote Speaker

    Opening Keynote Address

    Tuesday, June 15, 2020
    8:00am – 9:40am

    Zoleka Mandela
    Global Ambassador for Child Health Initiative
    United Nations

    Since the start of the UN Decade of Action for Road Safety, Zoleka has been at the forefront of worldwide campaigns for road safety. Among many activities, Zoleka delivered an opening address at the 3rd Global Ministerial Conference on Road Safety in Stockholm. With global partners, Zoleka is working to advance the road safety agenda particularly for young people. She is the founder of the Zoleka Mandela Foundation, a social upliftment foundation established in 2013. The foundation aims to educate people about road safety, breast cancer and social responsibilities. She is also the author of “When Hope Whispers”-her autobiography in which she shares her story in hope that it will inspire people.

  • Robyn Robertson

    Panel Discussion III – Cannabis and Road Safety – Are We There Yet?

    Cannabis and Driving: prevalence and research needs

    Thursday, June 18, 2020
    8:30am – 9:50am

    Robyn Robertson
    President & CEO
    Traffic Injury Research Foundation / Fondation de recherches sur les blessures de la route (FRBR)

    Robyn Robertson is the President & CEO of the Traffic Injury Research Foundation and holds a Master of Criminology Applied degree. During her 20 years in the research field, Ms. Robertson has published more than 200 reports and articles on a broad range of road safety issues with a focus on education, policy and program development and evaluation. She has delivered technical assistance for road safety programs in several countries and is the author of TIRF’s knowledge translation model. Robyn is well-versed in implementation strategies and operational practices across transportation, criminal justice and health systems, and industry. She is a member of, or has served on, several academic and professional Boards and committees.

  • Katrien Torfs

    Panel Discussion II – Developing a Traffic Safety Culture – From the Top Down and Bottom Up

    E-Survey of Road Users’ Attitudes: Monitoring Traffic Safety Culture

    Wednesday, June 17, 2020
    8:40am – 10:00am

    Katrien Torfs
    Scientific Researcher
    Vias Institute / Institut Vias

    Katrien Torfs is a Doctor of Psychology (KU Leuven, 2012) and has been employed at Vias institute since 2014 as a scientific researcher. Recently she became coordinator of the research line ‘Traffic Enforcement’. She previously worked as an academic researcher in cognitive neurosciences at the University in Louvain-la-Neuve (BE), at the University of Birmingham (UK) and at the KU Leuven (BE).

    Katrien Torfs has broad experience in both fundamental and applied scientific research. In recent years, she has specialized in cross-cultural surveys and monitoring of road safety indicators. She has a coordinating role in the ESRA project (E-Survey on Road Users’ Attitudes), a worldwide initiative in 60 countries measuring traffic safety culture. She has more than 30 scientific publications and conference contributions to her name.

  • Ward Vanlaar

    Panel Discussion IV - Automated Vehicles and Vehicular Technologies

    Ideas for a safe transition to Automated Vehicles

    Thursday, June 18, 2020
    2:30pm – 3:50pm

    Ward Vanlaar
    Chief Operating Officer (COO)
    Traffic Injury Research Foundation / Fondation de recherches sur les blessures de la route (FRBR)

    Ward Vanlaar is the Chief Operating Officer (COO) of the Traffic Injury Research Foundation (TIRF), a charitable, independent road safety institute. Ward received his Ph.D. in Transportation Science from the University of Hasselt in Belgium in 2009, a Master’s degree in Criminology from Ghent University in 1999 and a Master’s degree in Quantitative Analysis from the Catholic University of Brussels in 2001. Ward was appointed Associate Editor of Accident Analysis and Prevention (AAP) and Handling Editor of Transportation Research Record (TRR): Journal of the Transportation Research Board in 2019. Ward has authored many reports and articles in the grey literature and the peer-reviewed academic literature on a variety of topics including drinking and driving, drugged driving, fatigued driving, cognitive impairment, aggressive driving, graduated driver licensing (GDL), automated vehicles, wildlife vehicle crashes, and survey research. During his career Ward has blended academic research with meaningful real-world implementation of proven road safety countermeasures by providing technical assistance to a broad variety of audiences.

  • Panel Discussion II – Developing a Traffic Safety Culture – From the Top Down and Bottom Up

    Traffic Safety Culture: What you need to know to be effective

    Wednesday, June 17, 2020
    8:40am – 10:00am

    Nic Ward
    University of Montana

    Professor Nic Ward (F. Erg. S.) is the Director of the Center for Health and Safety Culture and a Professor of Industrial and Management Systems Engineering in the Norm Asbjornson College of Engineering at Montana State University. Professor Ward holds a Ph.D. in Organizational Psychology (Human Factors) from Queen’s University in Kingston, Canada. In his role at the Center, Professor Ward is responsible for creating a network of collaborators, creating a sustainable vision for the center, and aligning the center with the University’s mission. He also serves as a Principal Investigator (PI) and provides leadership and expertise on multiple projects.

    Ward is an original member of the Transportation Research Board (TRB) Subcommittee on Roadway Safety Culture, co-author of the National Toward Zero Death strategy, and a recognized international leader for the advancement of traffic safety culture as the foundation for creating safe systems.

    Nic resides in Bozeman, Montana. In his spare time, Nic enjoys traveling, rafting, good food and spending time with his friends and three dogs.